Web sites that link to your competitors are sites that should link to you. Fortunately, there's a much easier way to find nofollowed links…
Arelis quickly locates these sites and helps you to contact them and ask them to link to your site. You can easily check for “nofollow” links by using a free tool called SEO for Firefox. This free tool also gives you a lot of other useful, competitive data.
As a general rule, the easier and more automated link exchanging is, the more risky it is that you'll be doing something which the search engines don't like.
For example, you don't want to get involved in link farms which link to totally unrelated websites.
The sites you'll find there are potential reciprocal links partners. Now visit THEIR links pages and examine them, and so on down the chain.
You should end up with a long list of good sites with which to exchange links.
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This gives you an in-context link, which is You can search in Google for link exchange websites which publish directories of website owners who actively exchange links with each other.
Getting good, solid, reciprocal links should be VERY SMALL PART of your links strategy, not your total marketing strategy.
When ranking sites, the major search engines take into account the number and quality of the sites that link to you.
In others, it may find you several hundred links partners.
It's definitely worth joining – especially so because it's free!